You could have one of hundreds of careers."īarbie has her own house and her own car, in which her ever-loyal companion Ken has been allowed to sit in the passenger seat since 1961. You don't have to have your father or your husband supporting you. Susan Shapiro, an avowed Barbie fan, describes the message like this: "You don't have to be a mommy taking care of little babies.
To this day, the toy company says Barbie "inspires the limitless potential in every girl." All this, of course, in appropriately coordinated outfits. Not just as a secretary, but a doctor, pilot, astronaut and even the female president of the United States - something that has yet to happen in reality. Ruth Handler, who created Barbie, is said to have breathed very progressive ideas into the doll Image: Andrew Harnik/AP Photo/picture allianceīarbie was modelled to be a career woman. It is now one of the world's leading toy companies. Since the doll furniture sold well, they specialized in the production of various toys. The trio manufactured picture frames and dollhouse furniture. Together with her husband, Elliot, and Harold Matson, she founded the company Mattel in a garage in 1945. The US-American Handler hailed from a Polish-Jewish emigrant family in which everyone, whether male or female, had to contribute to the income. Her doll, which was to become one of the world's best-selling toys, was a young woman who was self-confident, attractive and gainfully employed. Ruth Handler (1916-2002), the "Mother of Barbie," didn't want to produce another doll designed for her daughter and her friends to practice for their future role as mothers. Not only a sly wink to Kubrick's classic, it also refers to Barbie's founding legend and recipe for success. Set to the instantly recognizable "Space Odyssey" score, the teaser trailer was released by Warner Bros Pictures in December 2022.
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